ASHLEY PECK
ASHLEY PECK
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Women's Medicine Collaborative - Campaign

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Challenge

The Women's Medicine Collaborative, part of the Lifespan hospitals family, is a one of a kind medical office, catering only to women. The Collaborative needed a print and digital campaign to attract new patients.

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Solution

Using market research as a guide, the woman who "does it all" became the focus. Want to see inside the life of a woman? Look in her purse, if she allows. This campaign exposes her purse to portray the numerous roles a woman plays, assuring her that the Women's Medicine Collaborative does it all too.

Radio Spot Based on Concept

Billboard Design

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Team:
Senior Graphic Designer: Kelly Decastro
Marketing Manager: Lynn Hall
Designer: Ashley Peck