ASHLEY PECK
ASHLEY PECK
tomorsynthesis-first-one-3.jpg

Rhode Island Hospital

In a small room with a photographer, a model, and a radiologist, I art-directed the photoshoot for the new digital breast tomosynthesis. Finding a way to make large clunky equipment look sleek and appealing to two different audiences, patients and physicians, was a challenge, but one that I conquered. The multiple folds, clear envelope and positioning of the images brings the capability of the machine and the radiology department at Rhode Island Hospital to life. 

+ Art Direction
+ Concepting
+ Layout Design
+ Photo Editing