ASHLEY PECK
ASHLEY PECK
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Rhode Island Hospital & Bradley Hospital - Collateral

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Challenge

Digital Tomosynthesis was a new way for doctors to have a more precise look at womens’ breasts. Rhode Island Hospital needed a a way to educate doctors while making large clunky equipment look sleek to patients and physicians.

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Solution

The multiple folds, clear envelope and positioning of the images brings the capability of the machine and the radiology department at Rhode Island Hospital to life.

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Challenge

Bradley Hospital started a program that specialized in helping children with OCD. The hospital needed a marketing piece they could mail out to let physicians know this program exists.

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Solution

Spending time with the professionals and students in Bradley Hospital's OCD program provided the inspiration for this story. Using models to recreate what the patients would experience allows for physicians and parents to understand what the program is all about. There is a heavy focus on using art as a way to cope with OCD, incorporating this into the piece was important.

<< Photo of the cover design being setup by myself.

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Team:
Art Director/Designer: Ashley Peck
Photography: William Murphy