The annual Great American Beer Festival is held by the Brewers Association (BA) every year in Denver, CO. As a part of the team at the BA I had the opportunity to have my hands on the pulse of the festival. Contributing to everything from design to logistics and eventually contributing to the creation of new sections of the festival. For the Brewpub Pavilion I created a type treatment and new booth design. I also contributed to the creation of The Backyard, creating fun photo backdrop experiences, and generating ideas for events on location.
+ Art Direction + Concepting + Layout Design + Exhibit Design + Photography + Typography
Type treatment designed and used for the Brewpub Pavilion booth and main idenity for collateral.
Signage displayed brewpub beers and brewery stats from different states.
In 2016, I kicked off an initiative to create more photo opportunities for attendees throughout the festival, promoting attendees to use the official GABF backdrops. In return, the use of these backdrops promoted the festival across social media and contributed to the fun aspect of the GABF brand.