ASHLEY PECK
ASHLEY PECK
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Great American Beer Festival - Event Design

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Challenge

The annual Great American Beer Festival (GABF) is held by the Brewers Association (BA) every year in Denver, CO. As a part of the BA team, I had the opportunity to collaborate with different departments, from marketing to event planning.

The challenge for GABF was to level-up their social media game and create a buzz for the campaigns they were running.

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More than 62,000 attendees have the opportunity to sample over
4,000 beers from more than 800 breweries.
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Solution

When you have a busy convention hall filled with beer loving folks, it gets a bit chaotic. Signage has a tendency to go unnoticed, and the more interactive you get the better. The signage was fun and grabbed the attention of festival goers. The result was so successful the BA hired a social media manager for 2017.

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Brewpub Pavilion

The Brewpub Pavilion is smack dab in the middle of the festival, complete with a full brewing system.
This is the area where attendees get a chance to sip beer served by brewers and staff of their favorite brewpubs.

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Team:
Senior Art Director/Photographer: Luke Trautwein
Art Director/Designer: Ashley Peck
Senior Event Manager: Bradley Latham
Marketing Manager: Jeb Foster