ASHLEY PECK
ASHLEY PECK
dga-covber-image.jpg

David Green Advisors - Brand Visuals

DGA-logo_2.jpg

Challenge

After spending numerous years working for other companies, David Green, PhD., decided it was time to start his own company. David Green Advisors (DGA) is a boutique advisory firm specializing in risk and profitability management. David needed strong visuals to hit the ground running!

Brand Moodboard

The brand visuals originated from the inspiration of Edward Tufte, Seth Godin and all-around innovative thinking combined with a touch of David’s personal passions.

mood board2.jpg
dga-3.jpg

Solution

David creates ease of information for the people he works with; also reflective in DGA’s identity. David started lean with plans to grow the company. The logo is versatile for when the company grows. His name could potentially be dropped and just the use of “dga” would be needed.

 

Color Palette

The color palette is based on contemporary earth tones, setting DGA apart from the traditionally used red, black and blue for financial companies.

colors-final.jpg
font-example.jpg

Typography

Knowing that David is a huge Edward Tufte fan there was one font I knew would need to be incorporated, Gill Sans Bold. Edward describes this font as “[a] classic and elegant sans serif font.”

Styleguide

This guide was specifically created for DGA’s needs, accounting for the multiple uses of the branding.

dga-styleguide_final.jpg
whiteboard.jpg

Exhibit Display

David’s whiteboard notes made the perfect backdrop texture. This design resonated with attendees and made for a great conversation starter.

dga-display.jpg

Team:
Marketing Consultant: Nicki Maher
Art Director/Designer: Ashley Peck