CraftBeer.com went through a major brand refresh and needed a new ad campaign to match. Their previous website used a lot of heavy browns and grunge textures. The new site is clean and fresh with a contemporary design.
The new CraftBeer.com highlights beer vacations, recipes and pairings. The concept of “let beer move you,” means something different to everyone. Every sip of beer takes you to a new place, whether it is a citrus grove in California or a diner in New Jersey that serves doughnuts with beer.
<< This photo was taken while styling for the photo.
Senior Art Director/Photographer: Luke Trautwein
Art Director/Designer: Ashley Peck
Marketing Manager: Jeb Foster